03 — CUSTOM APPS
Built around how you work, not the other way round.
Client portals, booking systems, internal tools, dashboards. The thing you currently do in four spreadsheets and a WhatsApp group.
What this is
Off-the-shelf software is built for the average of thousands of companies, which is why your team keeps the spreadsheet open next to it. It asks for eleven fields when the job needs four, and it doesn't match how the work actually happens.
A custom app does the specific thing, in your order, with your words on the buttons. It's usually smaller than people expect — the smallest useful version often replaces most of the mess.
What's included
The process first
We start by watching how the job gets done now. The software comes after that, not before.
Only what you need
No fields nobody fills in. If a screen doesn't earn its place it doesn't get built.
Client-facing or internal
A portal your customers log into, or a tool only your team sees. Often both.
Works on a phone
Because the person entering the data is usually standing up, not at a desk.
Connected
Talks to the tools you already pay for instead of replacing all of them.
Yours
Your data, exportable, and no per-seat fee that grows every time you hire.
What it costs
Custom apps start at €3,500 and usually land under €10,000 — above a website, below a full CRM platform.
What moves the number: how many user types there are, how many screens, whether it connects to other systems, and whether customers log in. Fixed price per project, agreed in writing, 30% upfront and 70% on completion.
The final price is always built from your scope. We don't sell packages.
Who this is for
- A process that only one person knows how to do.
- Work being copied by hand from one place to another.
- Software you pay for that your team quietly works around.
Who it isn't for
- A problem a well-chosen off-the-shelf tool solves properly. We'll say so on the call — it happens.
- Anyone wanting to build everything at once. We start with one process.
How it runs
The intro call
30 minutes. What you need, what it involves, roughly what it costs.
Two-day design period
We map the scope with you and come back with a fixed price in writing.
The build
Weeks, not months. You see it as it goes, not at the end.
Launch and handover
Live, connected, and every login handed to you.
Questions people ask
Also look at
Start with the call.
30 minutes, no obligation. You'll leave knowing what your project involves and roughly what it costs.