Higher-stakes work: matter tracking, candidate pipelines, ledgers, unit sales and shipment status — built to be used daily.
Professional firms rarely need a better brochure. They need the working screens behind the brochure: the matter file, the candidate pipeline, the client ledger, the unit availability sheet, the shipment tracker. Most of those live in spreadsheets and inboxes, and most of the firm's inefficiency lives there with them.
The public side still matters, but its job is narrower than a consumer site. It has to be credible in about four seconds, state how you charge, and capture an enquiry with enough structure that the first call is useful — practice area, entity type, turnover, lane, unit. A qualified enquiry is worth several unqualified ones.
The bigger win is what happens after the enquiry. A client who can see recorded time, costs to date and the next review does not ring to ask. A buyer who can see the holding deposit expiry does not need chasing. A shipper who can see which document is missing uploads it. Every one of those screens removes a category of phone call permanently.
The five builds here are a law firm with indicative fees and a costs portal, a recruitment CRM with AI screening, an accountancy practice with an instant quote and a client ledger, a property development with an interactive unit plan, and a freight forwarder quoting all-in contracted rates. Content is invented; your build follows your matters, your pipeline and your reporting.