News & updates
Practical notes on websites, apps and CRMs from the people building them.
Process3 October 2026
The projects that run late are waiting on you, not us
Most website delays aren't technical. They're a missing photo, an unanswered approval, or content that hasn't been written yet.
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Process1 October 2026
Fixed price isn't a policy. It's a promise.
Hourly billing puts the risk of a project entirely on you. Fixed price puts it on us. That's the whole argument.
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Process1 October 2026
Most redesigns fix the wrong problem
A new look won't fix a broken booking path. Most redesigns cost €2,000–5,000 to solve something a €300 fix would have handled.
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Process1 October 2026
The five questions to ask an agency before you pay anything
Most website projects go wrong because the right questions were never asked. Here are the five that actually matter — and what bad answers sound like.
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Pricing1 October 2026
The cheapest quote is usually the most expensive decision
A low number on a quote feels like a win. Here's what it's actually telling you — and what it tends to cost later.
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Industry1 October 2026
What a salon booking system actually costs — and what it saves
A booking system for a hair salon isn't a luxury add-on. It's the part of your site that makes money while you're cutting hair.
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Process24 September 2026
Twenty days of warranty — what it covers
No care plan after launch doesn't mean no cover. Here's exactly what the 20-day warranty includes, what it doesn't, and when it runs out.
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Process24 September 2026
What your booking confirmation email says about your business
Most businesses test whether the booking works. Almost nobody reads what the customer gets back. That email is doing more work than you think.
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Websites14 September 2026
The three pages every business website gets wrong
Most site problems live on the same three pages. Here's what goes wrong, why it keeps happening, and what to fix first.
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Pricing14 September 2026
Five things that push a website quote up
Most quotes don't come back higher than expected by accident. These five decisions — made before you've even spoken to anyone — are usually behind it.
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Process14 September 2026
Template or custom — when each one is actually right
A template isn't a compromise and a custom build isn't always worth it. Here's how to know which one your business actually needs.
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What you're actually buying when an agency won't show you a price
When a studio refuses to publish what things cost, the vagueness itself is the product. Here's what that means for you.
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Pricing14 September 2026
€700 vs €3,500 — what actually differs
Same studio, same quality bar. The gap between our entry price and our most popular tier is features — here's exactly what each one buys.
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Websites14 September 2026
Book yourself on your own phone. Time it.
Most booking forms look fine on a desktop. On a phone, one hand, out on the street — they fall apart in about thirty seconds.
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Websites13 September 2026
Before You Approve a Website, Test These Five Things
A good-looking website can still fail your customers. Use these five checks to judge the build, uncover hidden costs and decide whether it is ready to launch.
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Pricing13 September 2026
Website running costs belong in the quote
Separate the build price from hosting, care and outside services so you can compare website quotes without overlooking the bills after launch.
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Opinion13 September 2026
Why agencies hide their prices (and what it costs you)
Vague pricing isn't an accident. It's a business model. Here's what's behind it and what to ask before you sign anything.
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CRM12 September 2026
Your CRM is only as good as what your team actually types into it
A CRM doesn't fail because the software is bad. It fails because nobody fills it in. Here's why that happens and what to do about it.
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Process11 September 2026
The five signs a website quote is about to double
A low quote isn't always a good deal. Here's what to read before you sign anything.
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Process11 September 2026
Who Owns Your Website When the Developer Disappears
Domain, hosting, code, content — most business owners don't know who holds each one. Here's how to check in ten minutes.
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Process11 September 2026
What to Ask Before You Sign a Website Brief
Most website projects go wrong before a line of code is written. The brief is where it happens — here is what to check.
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